Depending on the various target segments, advertisements and promotional content can vary to appeal to the viewer. Our team keeps an analytical focus on ad copy and design to understand what features most appeal to which specific demographic and niche audiences. For example, an advertising campaign we ran selling tattoo products was advertised in a design that appeals to segmented tattoo owners (millennials, teachers, medical professionals, work professionals, etc.)
It would be ironic to state that today’s advertisements appear in a range of styles. Our design, development, and multimedia teams work hard to stay up to date with the current formats, mediums, and programs in order to create ads that get results.