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BRAND IDENTITY

In addition to helping many businesses with their established brand standards, we also welcome the opportunity to help others define their brands, develop messaging, and create the look and feel of their brands. Individuals who want to codify and record their branding can compile the results into a “Brand Style Guide.”

STYLE GUIDE

Consistency is a critical aspect of communicating professionalism and ensuring that all of your communications reflect your marketing messaging. We frequently recommend creating a Brand Style Guide to address issues such as the following to ensure that your brand’s message is properly presented and delivered:

  • Tone of Voice
  • Logo Variations, Uses & Spacing
  • Samples
  • Strategic Brand Overview
  • Imagery & Icons
  • Fonts
  • Copywriting
  • Colors for Print & Web

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