Franchisor - Case Study
Scroll down to view the full GPS case study, follow this button to see their live site GaltPS.comThe Problem: Galt’s PhranchiseTM division was getting too large and needed its own sales process, marketing strategy, along with traffic & leads.
Key findings
- Keyword Research
- Competitor Research
- Domain Name Research
- Key Market Segments
- Target Audience Segments
- Various Ad Channels
- SEO Research
- Ad Campaign Potential
Services
- Automated Marketing System (Hubspot CRM Setup, integration, employee lessons)
- Expedited Website Design, Development, and Revisions.
- Cyber Security
- Javascript & PHP Interactive Map
- Conversion Optimized Website
- Heat Map User Tracking
- A/B Split Testing
- Campaign Analytics & Reporting
- SEO On Page and Off-Page
- Email Marketing
- Google Analytics set up and reporting
Deliverables
- Penetration Testing, Analysis, and Vulnerability Assessment
- 10 Page Website
- Mock up design, build-out, and revisions all within 2 weeks
- 100% Responsive
- Mobile / Tablet / Desktop
- Marketing Materials
- Marketing Automations
- Graphics & Icons
- New Modern Logo
- SEO Copywriting
- Search Ranking
- Javascript & PHP Interactive Map to gain Phranchisees
Other
- Copywrite proofreading of all text content
- Integrated Database
- Daily Automatic Back Ups
- Graphic Design
- Over 50 New Images
- White Hat SEO
- Competitive Analysis
- UI / UX Tested
- Conversion Optimization
- Marketing Collateral for Franchisees
- Ad Campaigns for Franchisees
- Content Keyword Analysis
- Search Engine Marketing
Key Performance indicators
- Increased Exposure to Phranchise division
- Increased traffic and leads over 200%
- Created a 10-page website within 5 days
- Increased Conversion Rate 400%+
- Increased Customer Experience rating
- Improved Bounce Rates
- Lowered Acquisition Costs
- Increased Customer Retention Rate