Franchisor - Case Study

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GaltPS.com

The Problem: Galt’s PhranchiseTM division was getting too large and needed its own sales process, marketing strategy, along with traffic & leads.

Key findings

  • Keyword Research
  • Competitor Research
  • Domain Name Research
  • Key Market Segments
  • Target Audience Segments
  • Various Ad Channels
  • SEO Research
  • Ad Campaign Potential

Services

  • Automated Marketing System (Hubspot CRM Setup, integration, employee lessons)
  • Expedited Website Design, Development, and Revisions.
  • Cyber Security 
  • Javascript & PHP Interactive Map
  • Conversion Optimized Website
  • Heat Map User Tracking
  • A/B Split Testing
  • Campaign Analytics & Reporting
  • SEO On Page and Off-Page
  • Email Marketing
  • Google Analytics set up and reporting

 Deliverables

  • Penetration Testing, Analysis, and Vulnerability Assessment
  • 10 Page Website
  • Mock up design, build-out, and revisions all within 2 weeks
  • 100% Responsive
  • Mobile / Tablet / Desktop
  • Marketing Materials
  • Marketing Automations
  • Graphics & Icons
  • New Modern Logo
  • SEO Copywriting
  • Search Ranking
  • Javascript & PHP Interactive Map to gain Phranchisees

Other

  • Copywrite proofreading of all text content
  • Integrated Database
  • Daily Automatic Back Ups
  • Graphic Design
  • Over 50 New Images
  • White Hat SEO
  • Competitive Analysis
  • UI / UX Tested
  • Conversion Optimization
  • Marketing Collateral for Franchisees
  • Ad Campaigns for Franchisees
  • Content Keyword Analysis
  • Search Engine Marketing

Key Performance indicators

  • Increased Exposure to Phranchise division
  • Increased traffic and leads over 200%
  • Created a 10-page website within 5 days
  • Increased Conversion Rate 400%+
  • Increased Customer Experience rating
  • Improved Bounce Rates
  • Lowered Acquisition Costs
  • Increased Customer Retention Rate