On social media networks, dynamic visuals commonly stimulate dialogue and community. Social picture sharing will be a helpful tool in digital marketing initiatives, from networks that encourage the sharing of photographs from your digital domains to others that exchange images to construct a story.
The kinds of information featured in Facebook’s newsfeed are determined by a sophisticated algorithm. Content that is more often engaged with is typically presented more frequently to both individuals and organizations. Since users interact more with dynamic content such as photos and videos, they are more likely to be exhibited. “Liking” and “Sharing” of images increase the viral nature of image sharing since these interactions are visible to friends of those interacting with your images. Companies may communicate with their consumers in this way by including product, lifestyle, and “behind the scenes” photographic material into their social media strategy. Many image-based posts can also benefit from a sponsored social marketing strategy on Facebook, such as boosting posts to increase engagement from certain followers or targeted users in order to enhance your company’s social reach.
“Sharing images on Facebook helps clients engage their audience with the latest company updates and offerings.”
Facebook’s sister company Instagram retains a stronger target imagery with all posts still requiring image content. Images on Instagram typically have a more casual, creative feel with filters and stickers being popular among their user base. Each post contains 1-5 images and an outline. Only ad posts allow linking off-site. Instagram is constant to update their offerings with new story and filter features, and their ad platform offers dynamic targeting options using Facebook’s ad network.
“Instagram is right for dynamic imagery that permits for eye catching graphics to understand users attention and drive engagement.
Pinterest could be a platform for locating and sharing ideas in image form. Their hottest categories are associated with home, arts & crafts, fashion, and food. Users can follow the boards of others, and these “pins” will show on their home page. Users will see pins that are categorized into their favorite topics.
Infographics and other resource-oriented images are particularly effective on Pinterest. Pins are solely images or link through to further information on another site. Users can favorite a pin or “repin” it to their board for later reference. Pinterest users often use their boards to plan future purchases.
Individuals can pin items they find on Pinterest, or they’ll pin images they find directly on your site. So it’s important to define a Pinterest board strategy if needed and make the pictures on your website easy to share through Pinterest.
“By creating ideabooks, homeowners gather, save and share design concepts for future concepts for future renovation inspiration.”
Houzz is a social platform focused on home and garden décor and style. The platform provides both ways to browse for inspiration & ideas and make product purchases. Professionals can even create profiles to point out their work and connect with potential clients within the home improvement industry. Since Houzz is exclusively dedicated to home and garden, the audience is very relevant for these businesses. Most users are actively functioning on updates, remodels, and redesigns in their homes. Users can save your images into their “Ideabooks” for later reference.
Snapchat is a mobile app for sharing images quickly among connected users. Users can send images to their friends or post them to their “Story” for twenty-four hours. Images are typically created within the app and edited using various filters and drawing tools instead of prebuilt. Businesses can create their accounts to share images with followers. Advertising options, like geo-targeted custom filters and promoted snaps within the “Stories” feature, can help increase brand awareness.