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SOCIAL MEDIA MANAGEMENT

Once a campaign has been launched and is running, the ariMarketing team can perform ongoing checks on all campaigns to make sure performance is at its best, and identify any issues or concerns associated with the campaigns. Additionally, monthly reviews and reports are completed to provide data and insight to the ariMarketing and client team. 

Throughout all campaigns, there will be frequent reporting. Our standard key performance indicators (KPIs) change depending on the campaign’s aims and delivery channels, however we usually report on both delivery and engagement data. Campaign and ad version frequently detract from these. 

 

Performance Review

We will monitor performance metrics as part of our project reporting and continuous maintenance to ensure that campaigns are functioning within goal KPIs such as CPM, relevancy scores, number of impressions, and so on. We will then work to together as a team to make adjustments in regards to audiences, bids, messaging, and other modifications to improve the campaign’s performance. ariMarketing has a dedicated partner at Facebook who can advise us and provide insight into new trends, platform advancements, and other innovative ways to reach people through Facebook and Instagram advertising. 

 

Comment/Engagement Review

While we expect our internal teams to examine and respond to any comments on the ads, our team will also monitor ads for comments and engagements to ensure that only good things are being stated. We will bring unpleasant comments and reactions to the team’s attention when needed, and give advice on how to resolve this issue. Ads tend to spread faster organically with more reactions and comments. Therefore, we will avoid completely wiping comments if possible.

Campaign Updates

We will look at the performance of each ad creative while assessing these campaigns to see which ones performed the best. Then we can make the appropriate recommendations and changes based on the campaign metrics. 

 

Implement Recommended Changes

Campaigns are rarely perfect from the start, and will need adjustments as time goes on. At ariMarketing, it is our goal to make adjustments and recommended changes, and implement those changes on a daily basis.