As YouTube has evolved into the world’s second most well-liked computer programme, the worth of making, publishing and optimizing videos has become an integral a part of most of our client’s online marketing programs. Not only are videos more engaging, but they’ll help generate more visitors to your website and aid in our SEO efforts.
How Video Helps Your SEO & Online Lead Generation
Search engine optimization has not only evolved significantly in recent years, it’s also gotten increasingly competitive. Optimized sites and inbound links still play an outsized role in earning rankings, but other factors are now affecting the ranking algorithms, the program result pages, and one’s ability to get leads and exposure online.
Video Keeps Visitors on Your Website Longer
Google’s ranking algorithm has increasingly factored within the “time spent on a page from a click” as an indicator of page quality. a coffee “time on site” is an indicator of a lower quality page, while a “long visit” identifies the next quality page to indicate a searcher. A well done video or animation can help your site achieve this longer “time on site”, raising its quality, and increasing its chances of ranking well for a selected search phrase.
Videos can Rank Highly and Independently
Google’s universal search results integrate videos, images and more into the programme results page. Video thumbnails are now integrated prominently into Google’s program results pages (SERPs) and a few studies have shown that videos have the maximum amount as 40% higher click through rate than plain text listings. Plus, video optimization is a smaller amount competitive – the maximum amount as 53 times less in keeping with Forrester Research.
Videos Help Generate Links
Writers, publishers, bloggers and other media all like well-done informational videos and that they often link to them. as an example, many distributors link to manufacturer’s videos because they require to feature them to their websites, but they don’t want to incur the prices to make them. These links typically help one’s site become more important so it rises within the rankings.
Videos Create Additional Brand Exposure
YouTube is now one among the biggest search engines within the world and hosting videos thereon and other video sites like Vimeo generates additional exposure. Plus videos will be utilized in Facebook, Twitter, your blog, sales presentations, trade shows, emails, etc…
Videos Create Content for Your Website
Constantly adding content to your site still remains a large priority if you would like to achieve or maintain high rankings. Video allows one to feature content by adding text transcriptions or adding screenshots, PDFs, or other content round the video.