Cursor

mode

Language Support

logo

Get in touch

Awesome Image Awesome Image

Hotel/Resort 360° Marketing

Scroll down to view the full case study. Ready to improve your Property’s Brand?

Schedule a Meeting with our team

The Problem: Hotel/Resorts not meeting Branding, Seasonal Pricing & Occupancy Goals

KEY FINDINGS
  • -Target Audience Segments
  • -Website Limitations
  • -Outdated Images
  • -Lead Conversion Manpower Limitations to automation opportunities
  • -Knowledge Gaps with Consumers
  • -Sales Material wasn’t effectively converting
  • -Ad Campaign Potential
  • -OTA Profile Gaps
SERVICES
  • -Fresh, Modern Website for Property and brand
  • -Updated Online Travel Agency Profiles
  • -Website Maintenance
  • -Marketing Research
  • -Brand Strategy
  • -Product Fit & Placement
  • -Fresh, Professional Property Images
  • -Personalized App for Mobile Devices
  • – OmniChannel Campaign incl Research & Reporting
  • -UI / UX Testing
  • -Split A/B Testing
  • -Video Editing
  • -Graphic Design
  • -PPC Advertising
  • -Google SEO Ranking
  • -Email Campaigns
  • -Sync with Existing PMS
  •  
DELIVERABLES
  • -Brand Wide Marketing Strategy
  • -Conversion Optimized Website with Modern Design
  • -Sync, Update & Management of Online Travel Agency Profiles
  • -Video Sales Aids & Fresh Images
  • -Marketing/Sales Automations
  • -Branded Email Automations
  • -Reporting & Analytics
  • -App for Management Team for Bookings
  • -High SEO Rankings
  • -New Modern Logo
  • -Sales Dashboard
  • -Discounts & Coupons
  • -Booking Confirmations
  • -Review Management
  • -Online/Offline Payment Acceptance
  • -Technical Improvements
OTHER
  • -Flexible Seasonal Pricing
  • -OTA Management (Booking.com, Google, AirBNB, etc.)
  • -Property attributes: Amenities, Rooms, Image Gallery, Variable Rates, etc.
  • -Payment Gateway
  • -Custom Fields and Advanced Property Search
  • -Competitive Analysis
  • -Conversion Optimization
  • -Content Keyword Analysis
  • -Multilingual Availability
  • -Sales/Customer Service Process Automations
  • -Packaged Offerings and Additional Services
  • -PDF Invoicing with Automation
  • -Analytics and Reporting
  • -Search Engine Marketing
KEY PERFORMANCE INDICATORS
  • -Improved <60% occupancy rate to >94%
  • -Improved Upsell Package Revenues by >300%
  • -Improved Brand Rating
  • -Improved Brand Awareness
  • -Improved Audience Conversion Rate
  • -Increased Customer Experience Rating
  • -Improved Bounce Rate
  • -Lowered Acquisition Costs
  • -Increased Customer Retention Rate
  • -Improved Management Efficiency Rate
  • -Improved Seasonal Drop Rate
  • -Increased Revenues/Sales
  • -Increased Net Profit
  • -Improved Worker Satisfaction Rate

Premiere Design & User Interface

22-web-or-mls-DSC02091
5-web-or-mls-DSC02006
1-web-or-mls-DSC01986
15-web-or-mls-DSC02056
9-web-or-mls-DSC02026
7-web-or-mls-DSC02016
geeksquadfuture_hotelreports
Atlantis-Inn-Logo-Vector-1_page-0001
screencapture-harid25-sg-host-accommodation-king-suite-2023-12-20-14_33_14
screencapture-harid25-sg-host-things-to-do-2023-12-20-14_33_32
screencapture-harid25-sg-host-2023-12-20-16_25_16

🚀 Occupancy & Sales

ariMarketing’s team of business strategy experts created an optimized Marketing Strategy that outlined high-level goals and various tactics and methods on how to reach them. We continuously had virtual meetings with the owners and management teams, provided updates to the whole team, and had high-level strategy sessions. On the left is their booking report provided by our software. With our growth and marketing expertise, we were able to go from a less than 60% occupancy rate to achieving a greater than 94% occupancy rate without any construction/property developments.

BOTTOM UP MARKETING STRATEGY

Although we have been in this industry for some time, we decided to test our knowledge. By surveying a small portion of different hotel-guest segments, we got to understand what they were looking for. This allowed us to build a strategy from the bottom up.

We started to understand not only from key statistics but from our findings that most people are using Online Travel Agencies to confirm their bookings. From the ones that are not, they are going directly to the hotel website, which they book on, or call to inquire. Moving into 2024 we are seeing a large shift from walk-ins to visitors who are doing their research before coming on site.

By modernizing and updating a unique Property’s digital presence we’re able to close the knowledge gap to prospecting visitors. This allows them to quickly understand all the positive attributes of staying at your property vs a competitors.

ariMarketing starts by researching your niche, competitors, and content. We identified key opportunities and angles to which we can make key recommendations to reposition the company, products, and mission. Once we redeveloped the marketing messaging, website, sales material, and more, we ran A/B split testing to ensure our content and conversion-based design was pulling the key performance indicators such as flow-through rates we were targeting.