Franchise (Lead Gen & Branding )
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Galt’s Phranchise TM division scaled quickly utilizing digital solutions to optimize sales, increase web presence, and create content and organic web traffic
KEY FINDINGS
- -Social Media Strategy
- -Optimal Lead Generation Strategies
- -Keyword Research
- -Competitor Research
- -Domain Name Research
- -Key Market Segments
- -Target Audience Segments
- -SEO Optimization
- -Various Ad Channels
SERVICES
- -Automated Marketing System (Hubspot CRM Setup, integration)
- -Expedited Website Design, Development, and Revisions.
- -Cyber Security
- -Javascript & PHP Interactive Map
- -Conversion Optimized Website
- -Heat Map User Tracking
- -A/B Split Testing
- -Campaign Analytics & Reporting
- -SEO On Page and Off-Page
- -Email Marketing
- -Google Analytics set up and reporting
DELIVERABLES
- -Complete Lead Campaign Management Netting 50 Leads a Week
- -Javascript & PHP Interactive Map to gain Phranchisees
- -Full SEO Report with Higher Search Rank
- -10 Page Website
- -Mock up design, build-out, and revisions all within 2 weeks
- -100% Responsive
- -Mobile / Tablet / Desktop
- -Penetration Testing, Analysis, and Vulnerability Assessment
- -Marketing Materials
- -Graphics & Icons
- -New Modern Logo
OTHER
- -Automated Social Media Posts
- -New Graphic Design and Fresh Content
- -100+ New images
- -Integrated Database with Daily Automatic Back Ups
- -White Hat SEO
- -Competitive Analysis
- -UI / UX Tested
- -Conversion Optimization
- -Marketing Collateral for Franchisees
- -Ad Campaigns for Franchisees
- -Copy-write proofreading of all text content
KEY PERFORMANCE INDICATORS
- -Increased Exposure to Phranchise division
- -Increased traffic and leads over 200%
- -Created a 10-page website within 5 days
- -Increased Conversion Rate 400%+
- -Increased Customer Experience rating
- -Improved Bounce Rates
- -Lowered Acquisition Costs of Average Phranchise
- -Increased User Retention Rate
Design Development
PHP INTERACTIVE MAP FORM
The map on the left is custom built by ariMarketing’s team of webdesign experts. We understood the client needed a quick way to present their franchise opportunities to interested parties. We created a PHP Interactive Map to allow website visitors to search their area and see available franchises. At a glance, interested parties can see which regions of the US are most active with current Pfranchises. Clicking on a state will show location and contact information for specific Franchises across that state.The map updates automatically to display live, accurate results.
OPPORTUNITY FOR YOUR BUSINESS
Understanding target markets and working with the client to fulfill their needs is always ariMarketing’s goal. Galt Phranchise was able to realize many opportunities in the digital sphere that would’ve. otherwise gone unnoticed. With help from ariMarketing, Galt stood up 5 brand new webpages, all equip with modern UI/UX and is fully responsive in all views (Mobile/Tablet/Desktop). After delivering new webpages, we collaborated efficevely with Glat executives to draw out a vision for their interactive map. With input from Galt’s executive team and guidance from ariMarketing’s head, we brought the Interactive map to life. Continued collaboration allowed us to integrate the new initiatives into an overall marketing and outreach strategy. Page views went 3x and converted leads 4x from previous.
