Franchisor - Case Study

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GaltPS.com
Galt Phranchise Systems - ariMarketing

Galt’s PhranchiseTM division scaled quickly utilizing digital solutions to optimize sales, increase web presence, and create content and organic web traffic

Key findings

  • Social Media Strategy
  • Optimal Lead Generation Strategies
  • Keyword Research
  • Competitor Research
  • Domain Name Research
  • Key Market Segments
  • Target Audience Segments
  • SEO Optimization
  • Various Ad Channels

Services

  • Automated Marketing System (Hubspot CRM Setup, integration)
  • Expedited Website Design, Development, and Revisions.
  • Cyber Security 
  • Javascript & PHP Interactive Map
  • Conversion Optimized Website
  • Heat Map User Tracking
  • A/B Split Testing
  • Campaign Analytics & Reporting
  • SEO On Page and Off-Page
  • Email Marketing
  • Google Analytics set up and reporting

 Deliverables

  • Complete Lead Campaign Management Netting 50 Leads a Week
  • Javascript & PHP Interactive Map to gain Phranchisees
  • Full SEO Report with Higher Search Rank
  • 10 Page Website
  • Mock up design, build-out, and revisions all within 2 weeks
  • 100% Responsive
  • Mobile / Tablet / Desktop
  • Penetration Testing, Analysis, and Vulnerability Assessment
  • Marketing Materials
  • Graphics & Icons
  • New Modern Logo

Other

  • Automated Social Media Posts
  • New Graphic Design and Fresh Content
  • 100+ New images
  • Integrated Database with Daily Automatic Back Ups
  • White Hat SEO
  • Competitive Analysis
  • UI / UX Tested
  • Conversion Optimization
  • Marketing Collateral for Franchisees
  • Ad Campaigns for Franchisees
  • Copy-write proofreading of all text content

Key Performance indicators

  • Increased Exposure to Phranchise division
  • Increased traffic and leads over 200%
  • Created a 10-page website within 5 days
  • Increased Conversion Rate 400%+
  • Increased Customer Experience rating
  • Improved Bounce Rates
  • Lowered Acquisition Costs of Average Phranchise
  • Increased User Retention Rate