Franchisor - Case Study
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Galt’s PhranchiseTM division scaled quickly utilizing digital solutions to optimize sales, increase web presence, and create content and organic web traffic
Key findings
- Social Media Strategy
- Optimal Lead Generation Strategies
- Keyword Research
- Competitor Research
- Domain Name Research
- Key Market Segments
- Target Audience Segments
- SEO Optimization
- Various Ad Channels
Services
- Automated Marketing System (Hubspot CRM Setup, integration)
- Expedited Website Design, Development, and Revisions.
- Cyber Security
- Javascript & PHP Interactive Map
- Conversion Optimized Website
- Heat Map User Tracking
- A/B Split Testing
- Campaign Analytics & Reporting
- SEO On Page and Off-Page
- Email Marketing
- Google Analytics set up and reporting
Deliverables
- Complete Lead Campaign Management Netting 50 Leads a Week
- Javascript & PHP Interactive Map to gain Phranchisees
- Full SEO Report with Higher Search Rank
- 10 Page Website
- Mock up design, build-out, and revisions all within 2 weeks
- 100% Responsive
- Mobile / Tablet / Desktop
- Penetration Testing, Analysis, and Vulnerability Assessment
- Marketing Materials
- Graphics & Icons
- New Modern Logo
Other
- Automated Social Media Posts
- New Graphic Design and Fresh Content
- 100+ New images
- Integrated Database with Daily Automatic Back Ups
- White Hat SEO
- Competitive Analysis
- UI / UX Tested
- Conversion Optimization
- Marketing Collateral for Franchisees
- Ad Campaigns for Franchisees
- Copy-write proofreading of all text content
Key Performance indicators
- Increased Exposure to Phranchise division
- Increased traffic and leads over 200%
- Created a 10-page website within 5 days
- Increased Conversion Rate 400%+
- Increased Customer Experience rating
- Improved Bounce Rates
- Lowered Acquisition Costs of Average Phranchise
- Increased User Retention Rate