Marketing,
Branding & Strategy
With a big picture approach, ariMarketing understands how to create an aligned strategy. With various programs to increase Leads, Conversions, and/or Impressions we can set up a service directly tailored to your needs.
The data obtained within the Discovery process will be used to develop a Strategic Marketing Plan which will guide a majority of our promotional efforts. In general, these plans include an analysis of the following:
- + Target Market
- + Product Situation
- + Sales & Distribution
- + Competitive Profile
- + Pricing Strategy
- + Goals & Objectives
The Marketing Strategy.
Armed with your information, this data, and your USPs, we will develop the right message and determine which promotional channels are simplest for us to achieve more market share.
We carefully monitor Budgets and metrics to watch performance within the segments of a campaign. Using this data, Key Performance Indicators, and Split A/B Testing campaigns – ariMarketing offers the ideal all-in-one solution to uncover your audience.
Strategize
The first step in developing any successful marketing strategy – whether traditional, digital or social – is to understand the key audiences and best methods of interaction. This process describes the research that our team conducts and thus the concepts that we draw on to answer these three primary discovery questions.
The data obtained within the Discovery process will be used to develop a Strategic Marketing Plan which will guide a majority of our promotional efforts. In general, these plans include an analysis of the following:
Branding is usually the least understood promotional element, and any expert can tell you it is also one of the most important details to building a household-known organization. Most companies appreciate world-class branding elements put into marketing initiatives like Coca-Cola, Starbucks, and Apple. Except for many companies, the ROI of brand promotion is too difficult to demonstrate. Until our team came along.
One of the most used advertising approaches is ensuring a user of an advertising channel is interacted with on an average of 7 times, as this is the average interaction rate of what it can take before a conversion. However, with changes in consumer behavior and technology, the team at ariMarketing is able to use tools to uncover similar advertising campaigns in your niche, analyze which campaigns are successes and the reasons why. We then imitate the successful factors to provide our clients with conversion optimized advertisements that should require less user interactions until conversion.
LET’S GET STARTED