Branding
Branding is usually the least understood promotional element, and any expert can tell you it is also one of the most important details to building a household-known organization.
Most companies appreciate world-class branding elements put into marketing initiatives like Coca-Cola, Starbucks, and Apple. Except for many companies, the ROI of brand promotion is too difficult to demonstrate. Until our team came along.
The reality is, unless you have an excellent solution (service or product) that generates incredible excitement with little effort, the cost of connecting the brand and building awareness and trust may not be possible. However, branding is done on many levels and even segmented for target audiences, when done correctly branding can prove to be a great value-adding marketing strategy, in a very profitable way.
Reset Case Study
Our goal at ariMarketing is to create messaging that adheres to the minds of your existing and potential clients. Creating a successful brand has been highly dependent on the quality of your solution, the value you provide, and the strategy you utilize to deliver and support it. We are, however, willing to assist by ensuring that your advertising and artistic materials are synced between your branding and company.
“Your brand is a story unfolding across all customer touch points.”
StoryTeller & AuthorNaming
- – Company Name
- – Taglines
- – Descriptions
- – Product Names
- – Process Names
- – Service Names
- – Division Names
- – Website Names
Brand Essence
- – Mission Statements
- – Vision Statements
- – Unique Selling Points
- – Customer Pledges
- – Key Messages
- – Guiding Principles
- – Elevator Speak
Communications
- – Voice
- – Tone
- – Unique Selling Points
- – Customer Pledges
- – Key Messages
- – Guiding Principles
- – Elevator Speak
Marketing Materials & Touchpoints
- – Content
- – Keyword Research
- – Email Signatures
- – Ad copy
- – Ad Campaigns
- – Voicemail Messages
- – Business Cards
- – Corporate Identity
- – Websites
- – Apparel & Ad Specialties
- -Social Media Platforms
- – Brochures
- – Boilerplate
- – News & Press Kits
- – Sales Presentations
- – Emails
- – Direct Mail
- – Packaging & POP
- – Blogs
- – Hashtag Research
- – Signage
- – Trade Show
- – Videos