PAID SEARCH MANAGEMENT
ariMarketing was primarily created as a paid research management company, having practiced search management since Goto.com introduced this advertising approach at the turn of the century.
We’ve developed with the industry and grown over the years, and are now one of the most well-known paid search management firms in the United States.
Our Approach
While most paid search management organizations focus on fine-tuning every as[ect of a campaign, we know from experience that a vast majority of ROI and paid search success is determined by a small number of variables. We’ve achieved tremendous achievement by concentrating our efforts in these areas, and have attained a large sum in ad spend in our history as a company.
Certified & Proven
ariMarketing is now one of a select group of boutique marketing agencies to achieve Google Premier Partner status, and we collaborate closely with our Google team to enhance our client’s programs and stay up to date on the latest technology and products.
While Google is the industry leader in search advertising, we also work closely with other leaders such as Bing, and are fast expanding with Facebook.
While Google is the industry leader in search advertising, we also work closely with other leaders such as Bing, and are fast expanding with Facebook.
“IF YOU DON’T GET NOTICED YOU DON’T HAVE ANYTHING.”
– Leo Burnett
Typical Paid Search Management Tasks
While the amount of work necessary in managing a paid search campaign varies widely from one company to the next, these are some of the most common operations.
Activities most important to Success
We have found that there are three keys to achieving success with keyword advertising:
Understand
Understand business to a tolerable degree to pick out the keyword phrases and matching methods.
Develop
Develop ad copy that highlights our client’s Unique Selling Points (USPs) and engage click-through from relevant searchers.
Ensure
Ensure ads are aligned with landing pages that properly convey our client’s marketing message and generate conversion.