Every project and each campaign require some level of strategy. Whether we are designing a whole marketing program or just developing a video or website, it is often important to own a technique in situ. From a giant picture perspective, we approach strategy by observing what we consider its four key elements.
Branding is also the smallest amount understood element of promoting and one that only a few companies actually employ in their operations. Certainly, most people can appreciate world-class brands like Apple, Coca-Cola and Starbucks, except for many companies, the ROI on branding initiatives is simply too hard to justify.
One of the unwritten rules of advertising is that somebody needed to interact along with your brand 7 times before they’d buy. However, we believe that changes in technology and consumer behavior have lowered this number and are changing the way during which companies advertise.