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Strategy

Every project and each campaign require some level of strategy. Whether we are designing a whole marketing program or just developing a video or website, it is often important to own a technique in situ. From a giant picture perspective, we approach strategy by observing what we consider its four key elements.

STRATEGY

DISCOVERY

The first step in developing any marketing program – whether traditional, digital or social – is to engage in the Discovery process.  This process essentially describes the research that we do and the concepts that we draw on to answer these three primary questions.

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STRATEGY

MARKETING

The information obtained in the Discovery process can be used to develop a Strategic Marketing Plan that will guide most of our promotional efforts.  As a general rule, these plans include an analysis of the following:

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STRATEGY

BRANDING

Branding is also the smallest amount understood element of promoting and one that only a few companies actually employ in their operations. Certainly, most people can appreciate world-class brands like Apple, Coca-Cola and Starbucks, except for many companies, the ROI on branding initiatives is simply too hard to justify.

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STRATEGY

ADVERTISING

One of the unwritten rules of advertising is that somebody needed to interact along with your brand 7 times before they’d buy. However, we believe that changes in technology and consumer behavior have lowered this number and are changing the way during which companies advertise.

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STRATEGIZE

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Discovery

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Marketing

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Branding

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Advertising