KEYWORD ADVERTISING
Anyone can bid on keywords, but determining the way to design and run campaigns that maximize one’s return on investment takes skill, experience and a powerful knowledge of electronic computer analytics.
Our senior managers are managing keyword advertising campaigns since Goto.com popularized the concept in 1999 and ariMarketing has managed overrun $50 million in keyword ad spend. We also are among a select group of companies within the us that are recognized as a Google Premier Partner.
Our account managers are trained in organic optimization and analytics so that they can not only properly handle keyword advertising campaigns but also identify how these ads fit into the overall computer program. They employ keyword advertising data to steer organic optimization, public relations, social media, and online advertising activity in order to maximize the program’s return on investment.
Primary Benefits of Keyword Advertising:
- Top positions on the page are typically reserved for sponsored keyword ads
- Traffic is easily sent to ANY relevant page in your website
- Start up costs are low
- Quick time interval allows it to be used for promotions and time sensitive campaigns.
- Allows one to inexpensively target lower search volume phrases.
“My life will be the best illustration of all my work.”
– Hans Christian Andersen
Primary Keyword Advertising Management Services
We offer a number of services, as well as full monthly campaign management plans to assist our clients in navigating the complexities of their preferred keyword advertising solutions. The process normally begins with a complete keyword analysis and is followed by particular efforts focused toward maximizing the ROI of campaigns, as with any computer program marketing activities. These include:
- Keyword Targeting
- Campaign Development
- Landing Page Development.
- Campaign Management
Activities Most Critical to Success
There are 3 crucial factors to attaining success with keyword advertising, according to our expertise. These include:
- Understand business to the point where you can pick the keyword phrases and matching methods that will give you the best return on investment.
- Create ad copy that highlights the client’s unique selling points and incorporates them into the ad.
- Make sure ads are in line with landing pages that accurately convey the clients marketing messages and generate conversion.