As the world has grown more digital, new technologies and services have enabled people to see, listen to, and explore entertainment, music, and news without being interrupted by advertisements. Add to this the rising fear among advertisers that consumers have learned how to tune out commercials successfully, and you’ll have a clearer understanding of the origins of Content Marketing.
According to the Content Marketing Institute, content marketing is a strategic marketing technique that focuses on developing and delivering valuable, relevant, and consistent content in order to attract and maintain a specific audience — and, eventually, to generate lucrative consumer action.
While content marketing may be employed across a large sort of industries, it’s often employed by those providing more complex products or services that typically involve a extended sales cycle. The secret’s to produce information that your target market will find useful. Common examples include:
- Research or Studies
- How to Guides
- Updates on Industry Trends or
The hope is that when identified, potential customers will subscribe your newsletter, follow your company on Facebook, join your group on LinkedIn, attend a webinar or kind. Over time, you determine yourself as an inspiration leader and prospects eventually become customers and ultimately evangelists for your company.
While our ability to help companies with content marketing is somewhat passionate about the complexity of one’s business, we routinely help with design, copywriting, video and other elements of an ongoing content marketing program.